There’s a Need for Speed – Page Load Speed
Page speed optimization is a thing. At this time and age, internet user doesn’t have the patience to wait for a page to finish loading. Almost half of these users (47 percent) actually expect a page to load within 2 seconds. After 3 seconds of waiting, 40 percent of these users will abandon the said page. A Google representative was even quoted saying that 2 seconds is the threshold of acceptable e-commerce page load speed. This isn’t just because Google says so. More than half of online shoppers consider an e-commerce site’s load speed as criteria for their continued patronage.